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The male mystique / Jacques Boyreau.

By: Material type: TextTextPublication details: San Francisco, Calif. : Chronicle ; London : Hi Marketing, 2004.Description: 132 p. : ill., facsims. ; 23 cmISBN:
  • 0811841286 :
Subject(s): DDC classification:
  • 659.132 BOY
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 659.132 BOY (Browse shelf(Opens below)) 1 Available 39002000361759

Enhanced descriptions from Syndetics:

What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares? The Male Mystique presents a swinging vision of the ideal male-dominated lifestyle--at least, as seen through the looking-glass of men's magazine ads of the 1960s and '70s. This is Total Male Living as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, The Male Mystique is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready. Ladies, please don't crush the velour.

Author notes provided by Syndetics

Jacques Boyreau co-founded the half-bar, half-underground cinema known as the Werepad. His archive, Cosmic Hex, contains hundreds of cult, horror, and sci-fi films, as well as thousands of movie posters. He lives in San Francisco.

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