Research methods in business studies / Pervez Ghauri, Kjell Grønhaug.
Material type:
TextPublication details: Harlow : Pearson Education, c2010.Edition: 4th edDescription: xx, 265 p. : ill. ; 24 cmISBN: - 9780273712046 (pbk.) :
- 0273712047 (pbk.) :
- 650.072 GHA 22
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 650.072 GHA (Browse shelf(Opens below)) | Checked out | 26/11/2020 | 39002100681106 |
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| 650.072 COL Business research : a practical guide for students / | 650.072 EAS Management & business research / | 650.072 EAS Management & business research / | 650.072 GHA Research methods in business studies / | 650.072 LEE Conducting case study research : for business and management students / | 650.072 SAU Research methods for business students / | 650.1 BEN Career coaching : an insider's guide / |
Enhanced descriptions from Syndetics:
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides
Previous ed.: 2005.
Formerly CIP. Uk
Includes index and references.
Table of contents provided by Syndetics
- Provisional TOC
- Part 1 Challenges and Ambiguities of Business Research
- 1 Introduction
- 2 Research in business
- Part 2 The Research Process
- 3 The Process Perspective
- 4 Research Problems
- 5 Research Design
- 6 Measurements
- 7 Data sources
- 8 Data Collection
- 9 Sampling in empirical research
- 10 Preparation and analysis of data
- Part 3 Implementation
- 11 Quantitative data analysis
- 12 Qualitative Data analysis
- 13 Writing the final report
Author notes provided by Syndetics
Dr. Pervez Ghauri is Professor of International Business at Kings College London.
Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..