Buy ology : how everything we believe about why we buy is wrong / Martin Lindstrom.
Material type:
TextPublication details: London : RH Business Books, 2009.Edition: [Pbk. ed.]Description: xi, 240 p. ; 22 cmISBN: - 9781847940131 (pbk)
- Buyology [Other title]
- 658.8342 LIN
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 658.8342 LIN (Browse shelf(Opens below)) | Checked out | 30/06/2020 | 39002100678284 |
Enhanced descriptions from Syndetics:
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.
These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
First published: New York : Doubleday; London : Random House Business Books, 2008.
Includes bibliographical references (p. 217-229) and index.
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers.