Designing for screen : production design and art direction explained / Georgina Shorter.

By:

Shorter, Georgina

Material type: Text

TextPublication details: Ramsbury : Crowood Press, 2012.Description: 176 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781847973849
1847973841

Subject(s):

DDC classification:

791.43025 SHO 23

Summary: "Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen."--Back cover.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	791.43025 SHO (Browse shelf(Opens below))	Available		39002100639047

Enhanced descriptions from Syndetics:

From the role of every person on the design team to the importance of color to where to research ideas, a comprehensive guide to the visual aspect of storytelling

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo, or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. It explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; looks at how to research ideas, and suggests ways to illustrate them; explores the importance of images, color, texture, and space to captivate an audience; shows how to prepare drawings and models using various media; refers to film and television productions; and shows how design decisions contribute to the story.

Includes bibliographical references (page 170).

"Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen."--Back cover.

Table of contents provided by Syndetics

Introduction (p. 7)
1 Colour and Texture (p. 11)
2 Creating an Environment (p. 27)
3 The Script (p. 47)
4 Research (p. 61)
5 Illustrating your Ideas (p. 75)
6 Preparation in 2-D for 3-D Realization (p. 101)
7 Model-Making: the Basics (p. 119)
8 More Detailed Model-Making (p. 135)
9 The Production Process (p. 159)
Glossary (p. 168)
Bibliography (p. 170)
Recommended Viewing (p. 171)
Index (p. 175)

Author notes provided by Syndetics

Georgina Shorter has worked as a professional designer and decorator for many years and has experience in film, theatre, music videos and commercials. She has lectured at the Wimbledon School of Art, Goldsmiths University of London and Central Saint Martins College of Art and Design.