A study into the process of rebranding and the effect that it has on consumer loyalty. [thesis] / Laura Quigley
Material type:
TextPublication details: Limerick : Limerick Institute of Technology, 2019Description: viii, 34 pages : illustrations ; 30 cmSubject(s): Genre/Form: DDC classification: - Thesis BUS. M & M. 19/13
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 Hour Loan | Moylish Library Theses Collection | Thesis BUS. M & M. 19/13 (Browse shelf(Opens below)) | Library Use Only | 39002100687079 |
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| Thesis BUS. M & M. 19/10 An investigation into the economic impact terrorism has had on consumer decision-making regarding destinations and the impact on the tourist market. | Thesis BUS. M & M. 19/11 An investigation into the impact of negative management actions on employee well-being at work. | Thesis BUS. M & M. 19/12 An analysis of stress in the healthcare sector. | Thesis BUS. M & M. 19/13 A study into the process of rebranding and the effect that it has on consumer loyalty. | Thesis BUS. M & M. 19/14 A study towards understanding influencers of healthy eating in Irerland. | Thesis BUS. M & M. 19/15 A marketing consultancy plan for Sheedy's Doolin. | Thesis BUS. M & M. 19/16 An exploration into how artificial intelligence will impact consumers in the future. |
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Includes bibliographical references.