An investigation into the use of content marketing in generating leads and sales by technology start-ups in business-to-business markets in Ireland. [thesis] / Heather Pitt
Material type:
TextPublication details: Limerick : Limerick Institute of Technology, 2019Description: n.p. : illustration ; 30 cmSubject(s): Genre/Form: DDC classification: - Thesis MBS 19/09
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 Hour Loan | Moylish Library Theses Collection | Thesis MBS 19/09 (Browse shelf(Opens below)) | Available | 39002100692186 |
Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Includes bibliographical references and appendices.