Business communication today / Courtland L. Bovée and John V. Thill.
Material type:
Computer filePublisher: Harlow, United Kingdom : Pearson, 2020Edition: Fifteenth edition, global editionDescription: 1 online resource : colour illustrations, charts, figures, tablesContent type: - text
- computer
- online resource
- 9781292353142
- 9781292353159
Enhanced descriptions from Syndetics:
For courses in business communication.
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.
Download the detailed table of contents
Includes bibliographical references and index.