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Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson, 2019Edition: 4th European editionDescription: 1 online resource : illustrations (colour)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292248479
  • 1292248475
Subject(s): DDC classification:
  • 658.80094 23
Online resources:
No physical items for this record

Includes bibliographical references and index.

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