Testing business ideas / written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.
Material type:
TextSeries: Strategyzer seriesPublisher: Hoboken, New Jersey : Wiley, [2019]Description: xiii, 348 pages : illustrations (colour) ; 19 x 24 cmContent type: - text
- unmediated
- volume
- 9781119551447
- 1119551447
- 658.4 BLA 23
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 658.4 BLA (Browse shelf(Opens below)) | Available | 39002100646042 | ||
| Standard Loan | LSAD Library Main Collection | 658.4 BLA (Browse shelf(Opens below)) | Available | 39002100646034 |
Enhanced descriptions from Syndetics:
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Includes index.
Author notes provided by Syndetics
David J. Bland Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.
Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.