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Consumer behavior / Leon G. Schiffman and Joe Wisenblit

By: Contributor(s): Material type: TextTextHarlow, England : Pearson ; 2019Edition: Twelfth editionDescription: 508 pages : charts ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292269245 (pbk)
Other title:
  • Consumer behaviour
Subject(s): DDC classification:
  • 658.8342 SCH
Summary: This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies
Holdings
Item type Current library Call number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658.8342 SCH (Browse shelf(Opens below)) Available 39002100611152
Standard Loan Thurles Library Main Collection 658.8342 SCH (Browse shelf(Opens below)) Available 39002100606699

Enhanced descriptions from Syndetics:

For undergraduate and graduate courses in consumer behaviour.

Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Includes bibliographic references and index

This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies

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