Consumer behavior / Leon G. Schiffman and Joe Wisenblit
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781292269245 (pbk)
- Consumer behaviour
- 658.8342 SCH
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.8342 SCH (Browse shelf(Opens below)) | Available | 39002100611152 | ||
Standard Loan | Thurles Library Main Collection | 658.8342 SCH (Browse shelf(Opens below)) | Available | 39002100606699 |
Enhanced descriptions from Syndetics:
For undergraduate and graduate courses in consumer behaviour.
Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Includes bibliographic references and index
This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies