Electronic commerce : a managerial perspective 2006 / Efraim Turban ... [et al.]. Upper Saddle River, N.J. : London : Prentice Hall ; Prentice-Hall International, 2006.
Material type:
TextDescription: xl, 792 p. : ill.. ; 26 cmISBN: - 0131854615
- 658.872 TUR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 30026000008416 | ||
| Standard Loan | Thurles Library Main Collection | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 30026000008424 |
Enhanced descriptions from Syndetics:
For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this No. 1 selling E-Commerce text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Electronic Commerce 2006 A Managerial Perspective (4E)
- Turban/King/Lee/Viehland
- Part I Introduction to E-commerce
- Ch 1 Concepts and Essentials of Electronic Commerce
- Ch 2 E-marketplaces and Economic Impacts
- Part II B2C EC-Internet Marketing
- Ch 3 Retailing in Electronic Commerce (E-Tailing)
- Ch 4 Market Research and Advertisement in Electronic Commerce
- Part III B2B and C-commerce
- Ch 5 Company-Centric B2B
- Ch 6 B2B Exchanges and Services
- Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce
- Part IV Other EC Models and Applications
- Ch 8 E-Government, E-learning, C2C, Knowledge Management
- Ch 9 Mobile Commerce and Pervasive Computing
- Part V EC Support Services
- Ch 10 Auctions
- Ch 11 E-Commerce Security
- Ch 12 Electronic Payment System (B2C, B2B)
- Ch 13 Order Fulfillment and Other Support Services
- Part VI EC Strategy and Implementation
- Ch 14 EC Strategy and Implementation
- Ch 15 The Economics of EC
- Ch 16 Launching a Successful Internet Business
- Ch 17 Legal and Social Impacts and EC Future
- Part VII Application Development (Online Only)
- Ch 18 Building EC Applications
- Online Tutorials
- T 1 EC Business Plan
- T 2 Supply Chain
- Online Appendices
- Current EC Research
- Technical Appendices
- Infrastructure for EC
- Web Page Design and Creation
- Web Programming
- Software Agents