Festival and special event management / Johnny Allen ... [et al.].

By:

Allen, Johnny

Material type: Text

TextSeries: Wiley Australia tourism seriesPublication details: Milton, Qld. : John Wiley & Sons Australia, 2005.Edition: 3rd edDescription: xvi, 518 p. : ill. ; 25 cmISBN:

047080470X

Subject(s):

DDC classification:

394.2068 ALL

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	394.2068 ALL (Browse shelf(Opens below))	2	Available		39002100357079

Enhanced descriptions from Syndetics:

Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events.

The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Revised content on the economic impacts of events New chapter on event tourism New end of chapter case studies New chapter on event project management

Includes bibliographical references and index.

Table of contents provided by Syndetics

Preface
About the Authors
Acknowledgements
Part 1 Event Context
Chapter 1 What are Special Events?
Chapter 2 The Impacts of Special Events
Chapter 3 Conceptualising the Event
Chapter 4 Economic Analysis of Events
Part 2 Event Strategy
Chapter 5 The Planning Function
Chapter 6 Human Resource Management and Events
Chapter 7 The Marketing of Events
Chapter 8 Strategic Marketing of Events
Part 3 Event Administration
Chapter 9 Sponsorship of Events
Chapter 10 Controls and Budgets
Chapter 11 Legal and Risk Management
Chapter 12 Information Technology and Events
Part 4 Event Coordination
Chapter 13 Logistics
Chapter 14 Staging Events
Chapter 15 Evaluation and Reporting
Index

Author notes provided by Syndetics

Johnny Allen was director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney. He was event manager for the Darling Harbour Authority from 1989 until 1996, and has an extensive career in event planning. Prior to his position at the ACEM, he was the special event manager for Tourism New South Wales. Johnny has now retired but remains involved with event management and event education.

William O'Toole has been creating and managing events for over 30 years. He has developed courses in event project management for a number of universities, including his alma mater, the University of Sydney. He trains event managers in countries around the world, such as Malaysia, Bahrain, the USA, China and the European Union countries. His company, EPMS, has worked with organisations as diverse as the Australia Taxation Office and the Al Ain Economic Development Department (UAE) to develop their event management systems. Currently, he is the senior adviser to the International Event Management Body of Knowledge project based in the USA, the United Kingdom and South Africa.

Rob Harris is a senior lecturer and director of continuing professional education at the school of Leisure, Sport and Tourism at the University of Technology, Sydney. He has been involved in event management, training and research for the past nine years, and has developed undergraduate, postgraduate and TAFE programs in the area. He is also a founding director of the New South Wales Festivals and Events Association and a member of the editorial board of the academic journal, Event Management.

Ian McDonnell is a senior lecturer in the Faculty of Business's School of Leisure, Sport and Tourism at the University of Technology, Sydney, where he teaches management and marketing of leisure and tourism services.