Putting your small business on the Web Maria Langer
Material type: TextSeries: Peachpit guide to webtop publishingPublication details: Berkeley, CA Peachpit Press c2000Description: xx, 220 p. ill. 23 cmISBN:- 0201717131
- 658.872 LAN
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.872 LAN (Browse shelf(Opens below)) | Available | 39002000252941 |
Enhanced descriptions from Syndetics:
This book is written for those with existing businesses and explains how to create a professional business presence on the Web and how to reach the right markets for your products and services.
Includes bibliographical references and index
Table of contents provided by Syndetics
- Introduction: Start Here (p. XIII)
- Putting Your Small Business on the Web (p. xiv)
- About this Book (p. xiv)
- Organization (p. xiv)
- Conventions (p. xvi)
- Food for Thought (p. xvi)
- Companion Web Site (p. xvii)
- Pronouns Shouldn't Come in Pairs (p. xvii)
- About the Author (p. xviii)
- Who Am I? (p. xviii)
- Why I Wrote This Book (p. xix)
- How You Can Contact Me (p. xix)
- Part I Overview (p. 1)
- 1 Internet Basics (p. 3)
- Internet 101 (p. 4)
- What is the Internet? (p. 4)
- A Brief History of the Internet (p. 5)
- Internet Features (p. 6)
- Internet vs. Intranet (p. 7)
- The World Wide Web (p. 8)
- A [Very] Brief History of the World Wide Web (p. 8)
- How the Web Works (p. 9)
- Web Usage (p. 13)
- Who Uses the Web (p. 14)
- How Much Time Users Spend Online (p. 15)
- How Users Surf (p. 16)
- Some E-commerce Stats (p. 17)
- Food for Thought (p. 18)
- 2 What the Web Can--and Can't--Do for You (p. 21)
- What the Web Can Do (p. 22)
- Provide Information 24/7 (p. 22)
- Reduce Marketing Costs (p. 24)
- Reduce Support Costs (p. 28)
- Give Your Organization a More Modern Image (p. 32)
- Make Your Company Look Impressive or Important (p. 33)
- What the Web Can't Do (p. 34)
- Replace All Other Marketing Tools (p. 35)
- Make Money (with Some Exceptions) (p. 37)
- Food for Thought (p. 40)
- 3 What It Costs (p. 41)
- Site Design and Construction (p. 42)
- Do It Yourself (p. 42)
- Use an In-House Person (p. 44)
- Use a Consultant (p. 45)
- Site Setup and Hosting (p. 45)
- What's In a Name? (p. 47)
- Server Setup (p. 50)
- Other Setup Fees (p. 50)
- Web Hosting (p. 51)
- Site Maintenance (p. 51)
- Additional Fees and Hidden Costs (p. 52)
- Food for Thought (p. 52)
- 4 Web Hosting Options (p. 55)
- ISP Web Hosting (p. 56)
- Two Methodologies (p. 56)
- What It Costs (p. 58)
- Pros and Cons (p. 58)
- Server Co-Location (p. 60)
- How It Works (p. 61)
- What It Costs (p. 61)
- Pros and Cons (p. 62)
- On-Premises Server (p. 63)
- How It Works (p. 63)
- What You Need (p. 63)
- What It Costs (p. 68)
- Pros and Cons (p. 69)
- Food for Thought (p. 70)
- Part II Building Your Site (p. 71)
- 5 Site Content (p. 73)
- The Bare Minimum (p. 74)
- Business Name (p. 74)
- Business Description (p. 75)
- Contact Information (p. 75)
- Hours of Operation (p. 77)
- Meeting Your Objectives (p. 77)
- Product or Service Details (p. 78)
- Pricing Information (p. 78)
- Support Information (p. 78)
- The Four "A"s (p. 79)
- Staff Information (p. 80)
- Other Resources (p. 80)
- Site Revision Date (p. 81)
- Content Responsibility (p. 81)
- Keep Information Current (p. 82)
- Keep Information Accurate (p. 82)
- Respect Copyrights (p. 84)
- Food for Thought (p. 85)
- 6 Interface Elements and Features (p. 87)
- Basic Elements (p. 88)
- Formatted Text (p. 88)
- Hyperlinks (p. 88)
- Graphics, Images, and Multimedia Elements (p. 90)
- Form-Based Elements and Features (p. 93)
- E-Mail Forms (p. 93)
- Database Interactivity (p. 93)
- Search Capabilities (p. 95)
- Guest Book (p. 95)
- Other Features (p. 99)
- Hit Counters (p. 99)
- Online Chat (p. 100)
- But Wait... There's More! (p. 101)
- Food for Thought (p. 101)
- 7 Site and Page Design (p. 103)
- Developing the Right Look (p. 104)
- First Impressions Count (p. 104)
- Build a Company Image (p. 106)
- Using Graphic and Multimedia Elements Wisely (p. 106)
- The Importance of Consistency (p. 111)
- Effective Navigation (p. 111)
- Consider Usability (p. 112)
- The Three Click Rule (p. 112)
- Just Say No to Splash Screens (p. 113)
- Navigation Bars (p. 114)
- Breadcrumbs (p. 116)
- Food for Thought (p. 117)
- 8 Saving Money by Doing It Yourself (p. 119)
- Building Web Pages: An Overview (p. 120)
- A Closer Look at HTML (p. 120)
- Building Locally, Uploading Remotely (p. 122)
- Organizing Files (p. 122)
- File Naming Conventions (p. 124)
- Creating Pages (p. 125)
- Adding Resources and Links (p. 126)
- Testing Pages (p. 126)
- Web Authoring Tools and Techniques (p. 127)
- The Hard Way: Editing Raw HTML (p. 127)
- The Easy Way: Web Authoring Software (p. 130)
- Macromedia Dreamweaver (p. 134)
- Tips for Doing It Right (p. 137)
- Words of Wisdom from Someone Who's Been There (p. 137)
- Don't Forget To... (p. 138)
- Food for Thought (p. 140)
- 9 Working with a Web Designer (p. 141)
- Finding a Web Designer (p. 142)
- Where to Look (p. 142)
- What to Ask (p. 145)
- Hire Him! (p. 151)
- Staying In Control (p. 151)
- Communicating Your Needs and Preferences (p. 152)
- Dealing with Ownership Issues (p. 153)
- Reviewing Work in Progress (p. 156)
- If You Lose Control (p. 156)
- Food for Thought (p. 157)
- Part III Going Online (p. 159)
- 10 Uploading Your Site (p. 161)
- All about FTP (p. 162)
- What Is FTP? (p. 162)
- How FTP Works (p. 162)
- Security (p. 162)
- FTP Software (p. 163)
- Uploading and Updating Your Site (p. 167)
- Local and Remote Folders, Revisited (p. 167)
- How To Do It (p. 167)
- The First Time (p. 168)
- Updating Your Pages (p. 169)
- Food for Thought (p. 169)
- 11 Directing Visitors to Your Site (p. 171)
- Promoting Your Site (p. 172)
- Letterhead and Envelopes (p. 172)
- Business Cards (p. 172)
- Forms (p. 172)
- Brochures and Catalogs (p. 173)
- Print Ads (p. 173)
- E-Mail Signatures (p. 174)
- Getting Found (p. 174)
- Search Engine Basics (p. 174)
- Using Meta Tags (p. 180)
- Adding Your Site to Search Engine Databases (p. 183)
- Adding Your Site to Directories and Other Sites (p. 186)
- Food for Thought (p. 187)
- 12 Maintaining Your Site (p. 189)
- Updating Site Content and Features (p. 190)
- Keeping Content Fresh (p. 190)
- Adding New Content (p. 190)
- Adding New Features (p. 191)
- Test, Test, Test! (p. 191)
- Monitoring Usage (p. 192)
- Log Analysis Software (p. 192)
- What to Look At (p. 195)
- Food for Thought (p. 201)
- Appendixes (p. 203)
- A Bibliography (p. 205)
- B Web Sites and Pages (p. 207)
- Index (p. 213)
Author notes provided by Syndetics
Maria Langer has written more than a dozen computer books, including two Macintosh Bible Guide books (Word 6 and Excel 5) and many Visual QuickStart Guides (PageMill, America Online, MacOS, Word, and Excel). She's also the author of the Quicken "Official Guide " books for Osborne/McGraw Hill and the author of FileMaker Pro Companion (Claris Press). She was an editor for The Macintosh Bible, Sixth Edition , and writes a monthly column for Computer User magazine. She also serves as a consultant, Webmaster, applications trainer, and regular speaker at major computer conventions.