Economics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/ Prentice Hall, c2006.Edition: 4th edDescription: xxxii, 814 p. : col. ill. ; 27 cmISBN: - 0131479717
- 9780131479715
- 0131968726
- 9780131968721
- 330 OSU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 330 OSU (Browse shelf(Opens below)) | 1 | Available | 39002100329284 | ||
| Standard Loan | Moylish Library Main Collection | 330 OSU (Browse shelf(Opens below)) | 2 | Available | 39002100461137 |
Enhanced descriptions from Syndetics:
For 2 semester courses covering Principles of Microeconomics or Macroeconomics.
An Active Approach to Modern Economics.
O'Sullivan/Sheffrin makes use of Active Learning Tools which get students involved in role-playing, help them apply concepts, and offer reinforcement of the material (tools include: Economic Experiments, Application Questions, and Test Your Understanding Questions).
The text provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics-1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Principle of Voluntary Exchange, 5) The Real-Nominal Principle (distinguishing real from nominal magnitudes).
It is available in a hardbound, Economics text, as well as, Micro and Macro splits.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Preface (p. xxi)
- Part 1 Introduction and Key Principles (p. 1)
- 1 Introduction: What Is Economics? (p. 1)
- 2 Key Principles of Economics (p. 23)
- 3 Markets and Government in the Global Economy (p. 41)
- 4 Supply, Demand, and Market Equilibrium (p. 63)
- Part 2 A Closer Look at Supply and Demand (p. 95)
- 5 Elasticity: A Measure of Responsiveness (p. 95)
- 6 Market Efficiency and Government Intervention (p. 119)
- 7 Consumer Choice (p. 145)
- Part 3 Market Structures and Pricing (p. 163)
- 8 Production and Cost (p. 163)
- 9 Perfect Competition: Short Run and Long Run (p. 187)
- 10 Monopoly (p. 213)
- 11 Entry and Monopolistic Competition (p. 235)
- 12 Oligopoly and Strategic Behavior (p. 251)
- 13 Using Market Power: Price Discrimination and Advertising (p. 277)
- 14 Controlling Market Power: Antitrust Policy and Deregulation (p. 293)
- Part 4 Spillovers and Information (p. 311)
- 15 Imperfect Information and Disappearing Markets (p. 311)
- 16 Public Goods, Taxes, and Public Choice (p. 329)
- 17 Environmental Policy (p. 349)
- Part 5 The Labor Market and Economic Challenges (p. 371)
- 18 The Labor Market (p. 371)
- 19 Economic Challenges: Poverty, Aging, and Health Care (p. 399)
- Part 6 The Basic Concepts in Macroeconomics (p. 417)
- 20 Measuring a Nation's Production and Income (p. 417)
- 21 Unemployment and Inflation (p. 437)
- Part 7 The Economy in the Long Run (p. 453)
- 22 Classical Economics: The Economy at Full Employment (p. 453)
- 23 Why Do Economies Grow? (p. 475)
- Part 8 Economic Fluctuations (p. 501)
- 24 Aggregate Demand and Aggregate Supply (p. 501)
- 25 Keynesian Economics and Fiscal Policy (p. 521)
- 26 Investment and Financial Intermediation (p. 553)
- Part 9 Money, Banking, and Monetary Policy (p. 571)
- 27 Money, the Banking System, and the Federal Reserve (p. 571)
- 28 Monetary Policy in the Short Run (p. 591)
- Part 10 Inflation, Unemployment, and Economic Policy (p. 611)
- 29 From the Short Run to the Long Run (p. 611)
- 30 The Dynamics of Inflation and Unemployment (p. 629)
- 31 Current Issues in Macroeconomic Policy (p. 651)
- Part 11 The International Economy (p. 669)
- 32 International Trade and Public Policy (p. 669)
- 33 The World of International Finance (p. 691)
- Glossary (p. 1)
- Answers to Odd Numbered Problems and Discussion Questions (p. 1)
- Index (p. 1)
- Photo Credits (p. 1)