Image from Syndetics
The economics of business strategy / John Lipczynski, John Wilson.
Material type:
TextPublication details: Harlow : FT Prentice Hall, 2004.Description: xxii, 321 p. ; 25 cmISBN: - 0273676253
- 9780273676256
- 658.4012 LIP
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.4012 LIP (Browse shelf(Opens below)) | 1 | Available | 39002100329243 |
Enhanced descriptions from Syndetics:
Examines how industry environment and business strategies determine company performance. This book provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Introduction
- Part I Introduction To Markets And Production
- 1 Markets and Prices
- 2 Production and Costs
- Part II Analysis Of Industry
- 3 Theoretical Analysis of Industry I: Perfect Competition, Monopoly and Monopolistic Competition
- 4 Theoretical Analysis of Industry II: Oligopoly
- 5 Methodological Approaches to Competitive Analysis
- 6 Practical Analysis of Industry
- Part III Analysis Of Business Strategy
- 7 Advertising and Product Differentiation
- 8 Research, Development and Innovation
- 9 Horizontal and Vertical Integration
- 10 Diversification
- Part IV Analysis Of Government Policy
- 11 Government and Business
- Glossary