Strategic management in action / Mary Coulter.

By:

Coulter, Mary K

Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: 3rd edDescription: xv, 350 p. : ill. ; 26 cm. ; pbkISBN:

0131293885

Subject(s):

DDC classification:

658.4012 COU

Online resources:

Link to the COMPANION WEBSITE for this publication.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.4012 COU (Browse shelf(Opens below))	1	Available		39002100367458

Enhanced descriptions from Syndetics:

Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.

Includes bibliographical references and index.

Table of contents provided by Syndetics

1 Introducing the Concepts Chapter
2 The Context of Managing Strategically
3 Assessing Opportunities and Threats: Doing an External Analysis
4 Assessing Strengths and Weaknesses: Doing an Internal Analysis
5 Functional Strategies
6 Competitive Strategies
7 Corporate Strategies
8 Strategic Management in Other Organization Types
Appendix 1 How To Do a Case Analysis
Appendix 2 Comprehensive Cases for Analysis
Index