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The sports event management and marketing playbook / Frank Supovitz.

By: Material type: TextTextSeries: The Wiley event management seriesPublication details: Hoboken, N.J. : J. Wiley & Sons, c2005.Description: xviii, 478 p. : ill. ; 25 cmISBN:
  • 0471460079 (cloth : alk. paper)
  • 9780471460077 (cloth : alk. paper)
Subject(s): DDC classification:
  • 394.2068 SUP
Contents:
Defining and developing objectives, strategies and tactics -- Identify costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 394.2068 SUP (Browse shelf(Opens below)) 1 Available 39002100366609

Enhanced descriptions from Syndetics:

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

"Sideline Stories" presenting real-life examples of the development, management, and execution of sports events "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations This book is part of The Wiley Event Management Series.

Defining and developing objectives, strategies and tactics -- Identify costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes.

Table of contents provided by Syndetics

  • Foreword
  • Series Editor Foreword
  • Preface
  • Acknowledgments
  • Introduction
  • Play 1: Defining and Developing Objectives, Strategies, and Tactics
  • Play 2: Identifying Costs
  • Play 3: Identifying Revenue Streams
  • Play 4: Soliciting and Selecting Host Cities and Venues
  • Play 5: Starting the Clock on the Sports Event Planning Process
  • Play 6: Understanding the Sports Event-Sponsor Relationship
  • Play 7: Teaming with Sponsors
  • Play 8: Maximizing and Servicing the Media Partnership
  • Play 9: Activating the Sports Event Marketing Plan
  • Play 10: Engaging the Community
  • Play 11: Accommodating and Managing Guests
  • Play 12: Presenting Your Event
  • Play 13: Working with Broadcasters
  • Play 14: Managing for the Unexpected
  • Play 15: Reviewing the Game Tapes
  • Appendix 1 Event Expense Budget Worksheet
  • Appendix 2 Sample Host City Request for Proposal
  • Appendix 3 Request for Proposal Evaluation Form
  • Appendix 4 Facility Selection Survey Form
  • Appendix 5 Sample Facility Event License Agreement
  • Appendix 6 Sample Sports Event Sponsorship Deck
  • Appendix 7 Sample Sponsorship Agreement
  • Appendix 8 Sports Event Participant Release
  • Appendix 9 Sample Sports Event Rundown
  • Appendix 10 Glossary of Common Sports Event Management and Marketing Terms
  • Index

Author notes provided by Syndetics

FRANK SUPOVITZ has produced more than 150 major live and televised sports and entertainment events in North America, Europe, and Japan. His credits include the NFL Super Bowl Halftime Spectacular, the Olympic Festival Opening Ceremonies, and the NHL All-Star Game. He is currently in his fourteenth season leading the National Hockey League's events and entertainment department.

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