How to exhibit at trade fairs : the complete guide to making your company\'s next exhibition enormously rewarding / John Appleyard.

By:

Appleyard, John, 1940-

Material type: Text

TextPublication details: Oxford : How To Books, c2006.Description: ix, 240 p. : ill. ; 24 cmISBN:

1845281144 (pbk.)
9781845281144 (pbk.)

Subject(s):

DDC classification:

659.152 APP

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	659.152 APP (Browse shelf(Opens below))	1	Available		39002100366666

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Previous	659.1 WAL Grab their attention! : advertising and promotion on a shoestring budget /	659.1 WHI Advertising /	659.1019 GRO Commusication : from Pavlov's dog to sound branding /	659.152 APP How to exhibit at trade fairs : the complete guide to making your company\'s next exhibition enormously rewarding /	659.173 STR Satisfaction guaranteed : the making of the American mass market /	659.1991 LES Mediating the tourist experience : from brochures to virtual encounters /	659.2 All about public relations how to build business success on good communications Roger Haywood	Next

Enhanced descriptions from Syndetics:

Exhibiting accounts for over a tenth of the total media spend in Britain - but how do you ensure that such a huge expense of time, energy and capital is beneficial? In this book, John Appleyard covers all aspects of the process, from the planning stages through to getting the best out of your stand and measuring its effectiveness.

Includes index.