Strategic marketing 7th edition / David Cravens and Nigel Piercy.
Material type: TextPublication details: Boston, Mass. : London : Irwin McGraw-Hill, 2002.Edition: 7th edDescription: 752 p. : ill., facsims., maps ; 24 cmISBN:- 0071151613
- 658.802 CRA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 39002100368449 |
Previous ed.: 2000.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Part I Market-Driven Strategy
- Chapter 1 Market Driven Strategy
- Chapter 2 Business and Marketing Case
- 1-1 Bertelsmann AG - China Case
- 1-2 Wal-Mart Case
- 1-3 EuroDisney
- Part II Situation Analysis
- Chapter 3 Market Vision, Structure, and Analysis
- Chapter 4 Segmenting Markets
- Chapter 5 Continuous Learning about Markets Case
- 2-1 Iridium Case
- 2-2 Nike Case
- 2-3 Campbell Soup
- Part III Designing Market-Driven Strategies
- Chapter 6 Market Targeting and Strategic Positioning
- Chapter 7 Relationship Strategies
- Chapter 8 Planning for New Products Case
- 3-1 Johnson & Johnson Case
- 3-2 McDonald's Case
- 3-3 Apex Chemical Company
- Part IV Market-Focused Program Development
- Chapter 9 Strategic Brand Management
- Chapter 10 Managing Value Chain Relationships
- Chapter 11 Pricing Strategy
- Chapter 12 Promotion, Advertising, and Sales Promotion Strategies
- Chapter 13 Sales Force and Direct Marketing Strategies Case
- 4-1 Hill's Science Diet Pet Food Case
- 4-2 Hewlett-Packard Company Case
- 4-3 Yoplait USA
- Part V Implementing and Managing Market-Driven Strategies
- Chapter 14 Designing Market-Driven Organizations
- Chapter 15 Strategy Implementation and Control Case
- 5-1 Airbus Case
- 5-2 United States Tobacco Company Case
- 5-3 Motorola
- Part VI Comprehensive Cases Case
- 6-1 Coca-Cola (Japan) Company Case
- 6-2 SystemSoft Corporation Case
- 6-3 Cima Mountaineering, Inc. Case
- 6-4 CUTCO International Case
- 6-5 Highlights for Children, Inc. Case
- 6-6 L'Oreal Nederland BV Case
- 6-7 Capital Case
- 6-8 Corporation Case
- 6-9 During AG (Fottle) Case
- 6-10 Optical Fiber Corporation Case
- 6-11 Murphy Brewery Ireland, Limited Case
- 6-12 Golden Valley Microwave Foods, Inc. Case
- 6-13 The Bacova Guild, Ltd. (A) Case
- 6-14 Powrtron Corporation Case
- 6-15 Wind Technology Case
- 6-16 Dunkin' Donuts Case
- 6-17 Stone & Lewis Case
- 6-18 Konark Television India Case
- 6-19 Wentworth Industrial Cleaning Supplies Case
- 6-20 LoJack Corporation