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Strategic marketing 7th edition / David Cravens and Nigel Piercy.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : London : Irwin McGraw-Hill, 2002.Edition: 7th edDescription: 752 p. : ill., facsims., maps ; 24 cmISBN:
  • 0071151613
Subject(s): DDC classification:
  • 658.802 CRA
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available 39002100368449

Previous ed.: 2000.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Part I Market-Driven Strategy
  • Chapter 1 Market Driven Strategy
  • Chapter 2 Business and Marketing Case
  • 1-1 Bertelsmann AG - China Case
  • 1-2 Wal-Mart Case
  • 1-3 EuroDisney
  • Part II Situation Analysis
  • Chapter 3 Market Vision, Structure, and Analysis
  • Chapter 4 Segmenting Markets
  • Chapter 5 Continuous Learning about Markets Case
  • 2-1 Iridium Case
  • 2-2 Nike Case
  • 2-3 Campbell Soup
  • Part III Designing Market-Driven Strategies
  • Chapter 6 Market Targeting and Strategic Positioning
  • Chapter 7 Relationship Strategies
  • Chapter 8 Planning for New Products Case
  • 3-1 Johnson & Johnson Case
  • 3-2 McDonald's Case
  • 3-3 Apex Chemical Company
  • Part IV Market-Focused Program Development
  • Chapter 9 Strategic Brand Management
  • Chapter 10 Managing Value Chain Relationships
  • Chapter 11 Pricing Strategy
  • Chapter 12 Promotion, Advertising, and Sales Promotion Strategies
  • Chapter 13 Sales Force and Direct Marketing Strategies Case
  • 4-1 Hill's Science Diet Pet Food Case
  • 4-2 Hewlett-Packard Company Case
  • 4-3 Yoplait USA
  • Part V Implementing and Managing Market-Driven Strategies
  • Chapter 14 Designing Market-Driven Organizations
  • Chapter 15 Strategy Implementation and Control Case
  • 5-1 Airbus Case
  • 5-2 United States Tobacco Company Case
  • 5-3 Motorola
  • Part VI Comprehensive Cases Case
  • 6-1 Coca-Cola (Japan) Company Case
  • 6-2 SystemSoft Corporation Case
  • 6-3 Cima Mountaineering, Inc. Case
  • 6-4 CUTCO International Case
  • 6-5 Highlights for Children, Inc. Case
  • 6-6 L'Oreal Nederland BV Case
  • 6-7 Capital Case
  • 6-8 Corporation Case
  • 6-9 During AG (Fottle) Case
  • 6-10 Optical Fiber Corporation Case
  • 6-11 Murphy Brewery Ireland, Limited Case
  • 6-12 Golden Valley Microwave Foods, Inc. Case
  • 6-13 The Bacova Guild, Ltd. (A) Case
  • 6-14 Powrtron Corporation Case
  • 6-15 Wind Technology Case
  • 6-16 Dunkin' Donuts Case
  • 6-17 Stone & Lewis Case
  • 6-18 Konark Television India Case
  • 6-19 Wentworth Industrial Cleaning Supplies Case
  • 6-20 LoJack Corporation

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