Make that grade : marketing revision / Margaret Linehan and Thérèse Cadogan.
Material type:
TextSeries: Make that gradePublication details: Dublin : Gill & Macmillan, 2003.Edition: 2nd edDescription: 154p.; ill. ; 24cmISBN: - 0717134903
- 658.8076 LIN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.8 LIN (Browse shelf(Opens below)) | 1 | Available | R16257AKRC |
Enhanced descriptions from Syndetics:
This text comprises ten chapters which provide a mixture of theory and contemporary marketing practice. Each chapter contains diagrams/illustrations, case studies, key marketing concepts, which are highlighted and reinforced at the end of each chapter, plus sample exam questions. marketing environment through a wide range of marketing examples from Irish companies.
Today s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Includes bibliographical references.