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Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, Ltd., c2006.Description: xv, 404 p. : ill. ; 26 cmISBN:
  • 0470093528 (alk. paper)
  • 9780470093528 (alk. paper)
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8342 EVA
Contents:
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658.8342 EVA (Browse shelf(Opens below)) 1 Available 39002100368159
Standard Loan Moylish Library Main Collection 658.8342 EVA (Browse shelf(Opens below)) 2 Available 39002100475038

Enhanced descriptions from Syndetics:

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans , Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

Includes bibliographical references (p. [368]-388) and index.

Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.

Table of contents provided by Syndetics

  • Preface (p. xiii)
  • About the Authors (p. xvii)
  • Part 1 Individual Aspects of Consumer Behaviour
  • Chapter 1 Consumer Motives and Values (p. 2)
  • Chapter 2 Consumer Response to Marketing Actions: 1 (p. 28)
  • Chapter 3 Consumer Response to Marketing Actions: 2 (p. 58)
  • Chapter 4 Consumer Response to Marketing Actions: 3 (p. 86)
  • Chapter 5 Consumer Demographics (p. 106)
  • Chapter 6 Consumer Psychographics (p. 128)
  • Article: M Piacentini and G Mailer (2004) Symbolic Consumption in Teenagers' Clothing Choices, Journal of Consumer Behaviour, Vol 3 No 39, pp 231-264 (p. 152)
  • Part 2 Social and Group Aspects of Consumer Behaviour (p. 168)
  • Chapter 7 Social Group, Tribal and Household Buying Influences (p. 170)
  • Chapter 8 Culture and Subculture (p. 198)
  • Article: A M Belch and L A Willis (2002) Family Decision at the Turn of the Century: Has the Changing Structure of Households Impacted the Family Decision-Making Process?, Journal of Consumer Behaviour, Vol 2 No 2, pp 111-124 (p. 224)
  • Part 3 Integrated Approaches to Consumer Behaviour (p. 240)
  • Chapter 9 New Product Buying (p. 242)
  • Chapter 10 Repeat, Loyal and Relational Buying (p. 264)
  • Chapter 11 Data-based Consumer Behaviour (p. 288)
  • Chapter 12 Consumer Misbehaviour (p. 308)
  • Article: J A Fitchett and A Smith (2002) Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour, Vol 1 No 4, pp 355-368 (p. 324)
  • Article: A G Woodside (2004) Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer-Brand Relationship Typology, Psychology and Marketing, Vol 21 No 4, pp 279-294 (p. 340)
  • Glossary (p. 354)
  • References (p. 368)
  • Index (p. 390)
  • Publisher's Acknowledgements (p. 402)

Author notes provided by Syndetics

Martin Evans is Senior Teaching Fellow in Marketing at Cardiff Business School
Ahmad Jamal is Lecturer in Marketing at Cardiff Business School
Gordon Foxall is Distinguished Research Professor at Cardiff Business School

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