Fundamentals of typography / Gavin Ambrose and Paul Harris.
Material type: TextPublication details: Lausanne ; Worthing : AVA Academia, 2006.Description: 175 p. : ill. (some col.) ; 23 cmISBN:- 2940373450 (pbk.)
- 9782940373451 (pbk.)
- 686.22 AMB
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | LSAD Library Main Collection | 686.22 AMB (Browse shelf(Opens below)) | 1 | Checked out | 19/09/2023 | 39002100351825 |
Enhanced descriptions from Syndetics:
Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. The Fundamentals of Typography builds upon these shared principles and will become an invaluable reference for creatives and designers alike.
Table of contents provided by Syndetics
- Introduction (p. 6)
- How to get the most out of this book (p. 8)
- 1 A brief history (p. 10)
- The history of type (p. 12)
- Cuneiform tablets (p. 14)
- Hieroglyphs (p. 15)
- Ideogram-based languages (p. 16)
- Phoenician characters (p. 18)
- The Greek alphabet (p. 20)
- Cyrillic languages (p. 22)
- Semitic and Aramaic languages (p. 24)
- The Roman alphabet (p. 26)
- The modern alphabet (p. 28)
- Moveable type, 1436 (p. 30)
- The effect of printing in Europe (p. 32)
- The Industrial Revolution, 1800s (p. 34)
- Arts and Crafts Movement, 1850s (p. 36)
- Modernism, 1910 (p. 38)
- 1950s (p. 42)
- 1960s (p. 44)
- 1970s (p. 46)
- 1980s (p. 48)
- 1990s (p. 50)
- Graphic design since 2000 (p. 52)
- 2 A few basics (p. 54)
- Typefaces and fonts (p. 56)
- Typeface anatomy (p. 57)
- Relative and absolute measurements (p. 58)
- X-height (p. 61)
- Basic terminology (p. 62)
- Majuscule and minuscule (p. 64)
- Set width (p. 65)
- Baseline grid (p. 66)
- The golden section (p. 68)
- Fibonacci sequence (p. 69)
- Standard paper sizes (p. 70)
- The page - how we read (p. 74)
- Dividing the page (p. 76)
- 3 Letterforms (p. 80)
- Type families (p. 82)
- Typeweight variations (p. 83)
- Frutiger's grid (p. 84)
- Types of serif (p. 86)
- Fractions (p. 88)
- Superscript and subscript (p. 89)
- Numerals (p. 90)
- Punctuation (p. 91)
- Diacritical marks (p. 92)
- Dashes (p. 94)
- Character spacing (p. 95)
- Expert sets and special characters (p. 96)
- Ligatures, dipthongs and sans serif logotypes (p. 98)
- Drop and standing capitals (p. 99)
- Small capitals (true and false) (p. 100)
- Italic and oblique (p. 101)
- Type classification systems (p. 102)
- Type classification in practice (p. 108)
- Newspaper text faces (p. 110)
- 4 Words and paragraphs (p. 112)
- Calculating line lengths (p. 114)
- Kerning and letterspacing (p. 116)
- Automated kerning tables (p. 117)
- Alignment (p. 118)
- Word spacing, hyphenation and justification (p. 122)
- Type detailing (p. 123)
- Leading (p. 124)
- Indents (p. 126)
- Indexes (p. 127)
- Type size (p. 128)
- Display type (p. 129)
- Reversing type (p. 130)
- Wraps and runarounds (p. 131)
- 5 Using type (p. 132)
- Hierarchy (p. 134)
- Colour (p. 136)
- Surprint, overprint and knockout (p. 138)
- Printing and type realisation (p. 140)
- Type on screen (p. 144)
- Grids and fonts (p. 146)
- Generating type (p. 148)
- Legibility and readability (p. 150)
- Texture (p. 152)
- Type as image (p. 154)
- Concrete poetry, typograms, trompe l'oeil and calligrammes (p. 156)
- Type in the environment (p. 158)
- Scale (p. 160)
- Vernacular (p. 162)
- Appropriation (p. 164)
- Typographic democracy (p. 166)
- Ownership (p. 167)
- Proof marks (p. 168)
- Conclusion (p. 170)
- Contacts (p. 171)
- Glossary (p. 172)
- Index (p. 174)
- Font index (p. 176)