Targeting a Market Segment

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Material type: Film

FilmPublisher number: 1167581 | KanopyPublisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016Description: 1 online resource (streaming video file) (28 minutes): digital, .flv file, soundContent type:

two-dimensional moving image

Media type:

computer

Carrier type:

online resource

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Genre/Form:

Educational films

Online resources:

Summary: Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer..

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Originally produced by The Great Courses in 2015.

Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer..

Mode of access: World Wide Web.

In English