The Tactics of Successful Branding
Material type: FilmPublisher number: 1167591 | KanopyPublisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016Description: 1 online resource (streaming video file) (31 minutes): digital, .flv file, soundContent type:- two-dimensional moving image
- computer
- online resource
In Process Record.
Title from title frames.
Film
Originally produced by The Great Courses in 2015.
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition..
Mode of access: World Wide Web.
In English