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The Tactics of Successful Branding

Contributor(s): Material type: FilmFilmPublisher number: 1167591 | KanopyPublisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016Description: 1 online resource (streaming video file) (31 minutes): digital, .flv file, soundContent type:
  • two-dimensional moving image
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: Online resources: Summary: What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition..
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Film

Originally produced by The Great Courses in 2015.

What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition..

Mode of access: World Wide Web.

In English

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