Customer-Focused Pricing
Material type: FilmPublisher number: 1167593 | KanopyPublisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016Description: 1 online resource (streaming video file) (30 minutes): digital, .flv file, soundContent type:- two-dimensional moving image
- computer
- online resource
In Process Record.
Title from title frames.
Film
Originally produced by The Great Courses in 2015.
One of the most important decisions anyone in marketing will make is how to price your product and service. Here, Professor Hamilton reveals the information marketers use to settle on prices; how customers evaluate prices; and how price discrimination, price skimming, and price wars work..
Mode of access: World Wide Web.
In English