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Contributor(s): Material type: FilmFilmPublisher number: 1167593 | KanopyPublisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016Description: 1 online resource (streaming video file) (30 minutes): digital, .flv file, soundContent type:
  • two-dimensional moving image
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: Online resources: Summary: One of the most important decisions anyone in marketing will make is how to price your product and service. Here, Professor Hamilton reveals the information marketers use to settle on prices; how customers evaluate prices; and how price discrimination, price skimming, and price wars work..
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Film

Originally produced by The Great Courses in 2015.

One of the most important decisions anyone in marketing will make is how to price your product and service. Here, Professor Hamilton reveals the information marketers use to settle on prices; how customers evaluate prices; and how price discrimination, price skimming, and price wars work..

Mode of access: World Wide Web.

In English

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