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Logo: Ultimate Designer's Reference / Michael Evamy.

By: Material type: TextTextPublication details: London, U.K. : Laurence King Pub. Ltd., 2007.Description: 352 p. : ill. (some col.) ; 25 cmISBN:
  • 185669528X (pbk.)
  • 9781856695282 (pbk.)
Subject(s): DDC classification:
  • 658.827 LOG
Holdings
Item type Current library Call number Copy number Status Date due Barcode
3 Day Loan LSAD Library Short Loan 658.827 LOG (Browse shelf(Opens below)) 1 Available 39002100359257

Enhanced descriptions from Syndetics:

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white.

By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Includes indexes.

Author notes provided by Syndetics

Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

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