Advertising at the edge of the apocalypse [electronic resource] / a production of the Media Education Foundation ; featuring Sut Jhally ; written and directed by Sut Jhally & Jeremy Earp ; produced by Loretta Alper.

Contributor(s):

Material type: Film

FilmPublisher number: 2156580 | KanopyLanguage: English Publisher: Media Education Foundation, 2017Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2018Description: 1 online resource (streaming video file) (62 minutes): digital, .flv file, soundContent type:

two-dimensional moving image

Media type:

computer

Carrier type:

online resource

Subject(s):

Online resources:

In: Media Education Foundation CollectionSut Jhally.Summary: In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.

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Originally produced in 2017.

Access restricted to subscribers.

Sut Jhally.

Originally produced by Media Education Foundation in 2017.

In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.

Grade 9-adult.

Mode of access: World Wide Web.

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