How Framing Effects Guide Decisions
Material type: FilmPublisher number: 2237175 | KanopyPublisher: The Great Courses, 2016Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2018Description: 1 online resource (streaming video file) (29 minutes): digital, .flv file, soundContent type:- two-dimensional moving image
- computer
- online resource
Title from title frames.
Film
In Process Record.
Ryan Hamilton
Originally produced by The Great Courses in 2016.
Even as children, we learned that the way in which we presented a choice to our parents was often as important as the specific question we asked. Decision science reveals just how that tool - decision framing - can be used to our benefit, and how it is used to manipulate our choices as consumers.
Mode of access: World Wide Web.
In English