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Halo Effects and Choice

Contributor(s): Material type: FilmFilmPublisher number: 2237184 | KanopyPublisher: The Great Courses, 2016Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2018Description: 1 online resource (streaming video file) (30 minutes): digital, .flv file, soundContent type:
  • two-dimensional moving image
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: Online resources: Ryan HamiltonSummary: Can a marketing campaign affect how a food tastes? Even though you know the ad hasn't changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making.
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Title from title frames.

Film

In Process Record.

Ryan Hamilton

Originally produced by The Great Courses in 2016.

Can a marketing campaign affect how a food tastes? Even though you know the ad hasn't changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making.

Mode of access: World Wide Web.

In English

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