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Part 2: Strategic Planning and Branding.

Contributor(s): Material type: FilmFilmPublisher number: 6258904 | KanopyPublisher: Holk and Co., 2017Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2019Description: 1 online resource (streaming video file) (103 minutes): digital, .flv file, soundContent type:
  • two-dimensional moving image
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: Online resources: Summary: Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Product Portfolio and the Boston Matrix * Product Life Cycle * Brand Equity and Brand Extension * Reflections on the SWOT Analysis * Reflection on Leadership and Michael Porter’s Value Chain * Reflection on Lean * Strategic Planning
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Title from title frames.

Film

In Process Record.

Originally produced by Holk and Co. in 2017.

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Product Portfolio and the Boston Matrix * Product Life Cycle * Brand Equity and Brand Extension * Reflections on the SWOT Analysis * Reflection on Leadership and Michael Porter’s Value Chain * Reflection on Lean * Strategic Planning

Mode of access: World Wide Web.

In English

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