Part 2: Strategic Planning and Branding.
Material type: FilmPublisher number: 6258904 | KanopyPublisher: Holk and Co., 2017Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2019Description: 1 online resource (streaming video file) (103 minutes): digital, .flv file, soundContent type:- two-dimensional moving image
- computer
- online resource
Title from title frames.
Film
In Process Record.
Originally produced by Holk and Co. in 2017.
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Product Portfolio and the Boston Matrix * Product Life Cycle * Brand Equity and Brand Extension * Reflections on the SWOT Analysis * Reflection on Leadership and Michael Porter’s Value Chain * Reflection on Lean * Strategic Planning
Mode of access: World Wide Web.
In English