Part 3: Communication Campaign Development.
Material type: FilmPublisher number: 6258921 | KanopyPublisher: Holk and Co., 2017Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2019Description: 1 online resource (streaming video file) (76 minutes): digital, .flv file, soundContent type:- two-dimensional moving image
- computer
- online resource
Title from title frames.
Film
In Process Record.
Originally produced by Holk and Co. in 2017.
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. * Episodes in this section include: * Agency Positions and the Creative Brief * Holk’s Communication Platform Model CPM * Aristotle’s Modes of Persuasion * Creative Development, Tagline, Logline and Structure * Storytelling
Mode of access: World Wide Web.
In English