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Part 3: Communication Campaign Development.

Contributor(s): Material type: FilmFilmPublisher number: 6258921 | KanopyPublisher: Holk and Co., 2017Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2019Description: 1 online resource (streaming video file) (76 minutes): digital, .flv file, soundContent type:
  • two-dimensional moving image
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: Online resources: Summary: Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. * Episodes in this section include: * Agency Positions and the Creative Brief * Holk’s Communication Platform Model CPM * Aristotle’s Modes of Persuasion * Creative Development, Tagline, Logline and Structure * Storytelling
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Title from title frames.

Film

In Process Record.

Originally produced by Holk and Co. in 2017.

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. * Episodes in this section include: * Agency Positions and the Creative Brief * Holk’s Communication Platform Model CPM * Aristotle’s Modes of Persuasion * Creative Development, Tagline, Logline and Structure * Storytelling

Mode of access: World Wide Web.

In English

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