Outsmart Yourself: Brain-Based Strategies to a Better You. Episode 18, How Little Things Cause Big Persuasion.

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Material type: Film

FilmPublisher number: 6665013 | KanopyPublisher: The Great Courses, 2016Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2019Description: 1 online resource (streaming video file) (31 minutes): digital, .flv file, soundContent type:

two-dimensional moving image

Media type:

computer

Carrier type:

online resource

Subject(s):

Health

Genre/Form:

Education films.

Online resources:

Peter M. VishtonSummary: Shift your attention from outsmarting yourself to the ways people try to outsmart you. This first of a two-part unit on persuasion examines how the "reciprocity effect," apparent expertise, and scarcity are all subtle methods of persuasion. Uncovering these techniques will make you a savvier consumer, negotiator, and more.

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Peter M. Vishton

Originally produced by The Great Courses in 2016.

Shift your attention from outsmarting yourself to the ways people try to outsmart you. This first of a two-part unit on persuasion examines how the "reciprocity effect," apparent expertise, and scarcity are all subtle methods of persuasion. Uncovering these techniques will make you a savvier consumer, negotiator, and more.

Mode of access: World Wide Web.

In English