The hare & the tortoise : an informal guide to business strategy / John Kay.
Material type:
TextPublication details: London : Erasmus, 2006.Description: viii, 178 p. : ill. ; 20 cmISBN: - 9780954809317
- 0954809319
- Hare and the tortoise : an informal guide to business strategy
- 658.4012 KAY
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.4012 KAY (Browse shelf(Opens below)) | 1 | Available | 39002100344358 |
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Enhanced descriptions from Syndetics:
Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today.
Includes bibliographical references and index.
Essays written over the last decade, most of which appeared in ... the Financial times -- preface.
Table of contents provided by Syndetics
- In Search of Strategy
- Does Size Matter?
- Stake the Territory
- The Ego Has Landed
- The Capabilities of the Firm
- The Market Environment
- The Quest for Value
- The Goal