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Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 13th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN: - 0131357972 (pbk.)
- 9780131357976 (pbk.)
- 658.8 KOT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | Available | R16713WKRC | |||
| Standard Loan | Moylish Library Main Collection | 1 | Available | R16695PKRC | |||
| Standard Loan | Moylish Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 39002100692301 | ||
| Standard Loan | Thurles Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | R16722WKRC | ||
| Standard Loan | Thurles Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | R16686PKRC | ||
| Standard Loan | Thurles Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | R16689XKRC | ||
| Standard Loan | Thurles Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | R16692LKRC |
Enhanced descriptions from Syndetics:
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Includes bibliographical references and index.