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Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Education Internayional, c2009.Edition: 2nd ed. - Pearson International edDescription: 622 p. : col. ill. ; 26 cmISBN:
  • 0137008074
  • 9780137008070
Subject(s): DDC classification:
  • 658.872 TUR
Contents:
Contents: Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658.872 TUR (Browse shelf(Opens below)) 1 Available 39002100331819

Enhanced descriptions from Syndetics:

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Prev. ed. published under title: Introduction to e-commerce.

Includes bibliographical references and index.

Contents: Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.

Table of contents provided by Syndetics

  • Introduction to Electronic Commerce
  • Part 1 Introduction to E-Commerce and E-Marketplaces
  • Chapter 1 Overview of Electronic Commerce
  • Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
  • Part 2 Internet Consumer Retailing
  • Chapter 3 Retailing in Electronic Commerce: Products and Services
  • Chapter 4 Consumer Behavior, Market Research, and Advertisement
  • Part 3 Business-to-Business E-Commerce
  • Chapter 5 B2B E-Commerce: Selling and Buying in Private and Public E-Markets
  • Chapter 6 E-Supply Chains, Collaborative Commerce, and Corporate Portals
  • Part 4 Other EC Models and Applications
  • Chapter 7 Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce
  • Chapter 8 Social Networks in the Web 2.0 Environment
  • Chapter 9 Mobile Computing and Commerce and Pervasive Computing
  • Part 5 EC Support Services
  • Chapter 10 E-Commerce Security
  • Chapter 11 Electronic Payment Systems and Order Fulfillment ort Services
  • Part 6 EC Strategy and Implementation
  • Chapter 12 E-Commerce Strategy, Justification, and Global Implementation
  • Online Part 7 Application Development
  • Chapter 13 Launching a Successful Online Business and EC Projects
  • Chapter 14 Building E-Commerce Applications and Infrastructure
  • Online Appendices
  • Appendix A The Impact of Electronic Commerce
  • Appendix B Electronic Customer Relationship Management (eCRM)
  • Online Tutorial
  • T1 E-Business Plan

Author notes provided by Syndetics

Senior Lecturer, University of Stirling.

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