Do good : how designers can change the world / David B. Berman.

By:

Berman, David B

Material type: Text

TextPublication details: Berkeley, Calif. : AIGA : New Riders, 2009.Description: xi, 180 p. : ill. ; 21 cmISBN:

032157320X
9780321573209

Other title:

Do good design [Cover title]
Do good professional climate change [Cover title]

Subject(s):

DDC classification:

741.6 BER

Contents:

The creative brief : disarming the weapons of mass deception. Start now ; Beyond green : a convenient lie ; Pop landscape ; The weapons : visual lies, manufactured needs ; Where the truth lies : a slippery slope ; Wine, women, and water ; Losing our senses -- The design solution : convenient truths. Why our time is the perfect time ; How to lie, how to tell the truth ; How we do good is how we do good ; Professional climate change -- The do good pledge. "What can one professional do?".

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	741.6 BER (Browse shelf(Opens below))	1	Available		39002100373175

Enhanced descriptions from Syndetics:

How Design CAN CHANGE the World

Today, everyone is a designer. And the future of civilization is our common design project.

How does design help choose our leaders?
Why do we really have an environmental crisis?
How can accessible design broaden your audience?
Why does the U.S. economy now struggle to compete?
How has design thinking added to the bottom line of the world's most valuable companies?

Design matters. As it never has before.

Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception -- or helping repair the world.

Do Good Design is a call to action:
This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles.

In a time when anything has become possible, design thinking offers a way forward for us all.

What will you do?

Includes bibliographical references (p. 165-170) and index.

Table of contents provided by Syndetics

Contents (p. vii Forewords)
1 Introduction (p. 4)
The Creative Brief: disarming the weapons of mass deception (p. 6)
Chapter 1 Start now (p. 20)
Chapter 2 Beyond green: a convenient lie (p. 30)
Chapter 3 Pop landscape (p. 48)
Chapter 4 The weapons: visual lies and manufactured needs (p. 60)
Chapter 5 Where the truth lies: the slippery slope (p. 72)
Chapter 6 Wine, women, and water (p. 84)
Chapter 7 Losing our senses
102 The Design Solution: Convenient Truths (p. 104)
Chapter 8 Why our time is the perfect time (p. 120)
Chapter 9 How to lie, how to tell the truth (p. 128)
Chapter 10 How we do good is how we do good (p. 134)
Chapter 11 Professional climate change
146 The Do good Pledge (p. 148)
Chapter 12 "What can one professional do?" (p. 159)
Appendix A First Things First manifesto (p. 160)
Appendix B Excerpt from the GDC Code of Ethics (p. 161)
Appendix C Excerpt from AIGA's Standards of Professional Practice (p. 162)
Appendix D The road to Norway and China (p. 165)
Notes (p. 171)
Index (p. 177)
Questions for discussion (p. 178)
Acknowledgements: a small group of concerned citizens (p. 180)
About the author

Author notes provided by Syndetics

David B. Berman is a strategic consultant with 30 years experience in universal design thinking. He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design. Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.