International cases in the business of sport / edited by Simon Chadwick and Dave Arthur.

Enhanced descriptions from Syndetics:

International Cases in the Business of Sportfocuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked.

This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides:

The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.

Table of contents provided by Syndetics

• Introduction Learning Matrix
• Case 1 Més que un Club (More than a Club): The Commercial Development of FC Barcelona
• Case 2 Branding Sport Teams in a Competitive Context: A Look at Team Branding Strategies in the National Hockey League
• Case 3 Espn Star Sports
• Case 4 The Challenges of Modernising a Professional Sport: a Case Study of Professional Road Cycling
• Case 5 Sweatybetty: by Women, for Women
• Case 6 University College Dublin Association Football Club Putting an Appropriate Strategy in Place
• Case 7 Who Could Wish for More? New Zealands Coast-to-Coast Multisport Event
• Case 8 Twenty-20 and English Domestic Cricket
• Case 9 Manchester United: the Commercial Development of a Global Football Brand
• Case 10 Something for Nothing - the Free Ticket Myth
• Case 11 Guinness, Sport, and the Positioning of a Global Brand
• Case 12 Sports in the Country of a Billion: a Study of the Marketing Possibilities and the Resulting Development of Less Popular Sports in India
• Case 13 Developments in Web Technology: Enhancing the Viewing Spectacle of Sport
• Case 14 Tribalism: Attracting Fans in a Fragmented Market
• Case 15 The Internationalisation of Club Atlético de Madrid, S.A.D.: Creating Value Beyond Borders, a Differential Strategy
• Case 16 Olympic Marketing: the Power of the Five Rings Brand
• Case 17 To Close or not to Close: Press Relations and Locker Room Accessibility in Sports
• Case 18 The Game We Love. Evolved.: Cricket in the 21st Century
• Case 19 Celebrity Athletes and Athletic Clothing Design: the Case of Natalie Gulbis
• Case 20 Promoting Pacific Islander Rugby in a Crowded Marketplace: Using Media Relations to Overcome the Challenge
• Case 21 Integration Between Broadcasters and Transmission Companies Involved in Sports Broadcasting
• Case 22 How to Use Naming Rights in the Business of Sport
• Case 23 If the Shoe Fits: a Marketing Analysis of the Starbury One Basketball Shoe
• Case 24 On Tour with the Barmy Army: a Case Study in Sports Tourism
• Case 25 The Future of the Tour de France: From an Independent Style of Organization to a Formula One Model?
• Case 26 Sports Development Meets Sports Marketing in Africa: Basketball Without Borders and the NBA in Africa
• Case 27 New Marketing Challenge of the South Korean Professional Baseball League & the Lotte Giants
• Case 28 Professional Rugby, Community Rugby Clubs and V0: Creating Advantage Through Better Volunteer Management
• Case 29 Boca Juniors, The Half Plus one of the Americas Population Team: the Restructure of The Club
• Case 30 Grand Slam Committee Moves to Regulate Tennis Wear Logos

Author notes provided by Syndetics

Simon Chadwickis Professor of Sport Business Strategy and Marketing, and Leader of the Ambushing, Sponsorship and Sport Marketing Group, at Coventry University (UK). He is also a Director of the Birkbeck Sport Business Centre at the University of London. Simon is co-editor of the books 'The Business of Sport Management', 'The Marketing of Sport' and 'The Business of Tourism Management' (all published by FT Prentice Hall), and is also Editor of the International Journal of Sports Marketing and Sponsorship, Elsevier's Sport Marketing book series and the Henry Stewart Sports Marketing Talk Series. Simon has worked with numerous organisations from across sport including FC Barcelona, Atletico Madrid, Chivas US, the four Grand Slam tennis tournaments, the Football Association (FA), Sport England, the International Tennis Federation, Sport Business, Red Mandarin and International Marketing Reports.

Dave Arthuris a senior lecturer in the Department of Exercise Science and Sport Management at Southern Cross University where he co ordinates the acclaimed Master of International Sport Management degree. Although this is his first co edited book he has published many book chapters, a range of articles in leading sport journals and is a member of the editorial board of Sport Management Review. In addition to academia he has consulted to leading sporting organisations including the National Rugby League, South Sydney Rugby League Club and the Australian Sports Commission. His abiding sporting passion however is rugby union. As a practicing journalist he was accredited for the 2003 Rugby World Cup and in 2006 he was privileged to be the Pacific Islanders' Media Manager for their three Test series versus Wales, Scotland and Ireland.