Understanding the global spa industry : spa management / [edited by] Marc Cohen and Gerard Bodeker.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.Description: xxvi, 466 p. : ill. ; 24 cmISBN: - 075068464X
- 9780750684644
- 613.122 BOD
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 613.122 BOD (Browse shelf(Opens below)) | 1 | Available | 39002100338137 |
Enhanced descriptions from Syndetics:
The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- List of Contributors (p. xiii)
- List of Figures (p. xxiii)
- List of Tables (p. xxv)
- Part 1 Planning (p. 1)
- 1 Spas, wellness and human evolution (p. 3)
- 2 American and European spa (p. 26)
- 3 The spa industry in Asia (p. 41)
- 4 Spa industry benchmarking (p. 53)
- 5 Trends in the global spa industry (p. 66)
- Part 2 Profit (p. 85)
- 6 Business plans for 'state of the art' spas (p. 87)
- 7 Spa feasibility: Steps and processes (p. 110)
- 8 Spa design, development and construction (p. 130)
- 9 SPA chain operations: the experience of the Mandara Group, a division of Steiner Leisure Limited (p. 151)
- 10 The emergence of a new global luxury business model: a case study of the spa at the Mandarin Oriental (p. 171)
- Part 3 Product (p. 189)
- 11 Branding and spas (p. 191)
- 12 Spa retail (p. 208)
- 13 Product development (p. 221)
- 14 Wellness technologies and related products (p. 237)
- 15 Spa marketing (p. 258)
- Part 4 Planet (p. 279)
- 16 Built environment-spa design (p. 281)
- 17 Environmental responsibility in the spa industry: a business perspective (p. 297)
- 18 Environmental and Social Benchmarking (p. 303)
- 19 Water requirements, water quality and related technologies (p. 317)
- 20 Spas and sustainability (p. 344)
- Part 5 People (p. 361)
- 21 Spas and the future leadership climate (p. 363)
- 22 Human resource management in spas: staff recruitment, retention and remuneration (p. 377)
- 23 Spa-related education and training (p. 394)
- 24 Traditional knowledge and spas (p. 414)
- 25 Ethics and values (p. 432)
- Conclusion (p. 446)
- Index (p. 449)