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Syndetics cover image
Image from Syndetics

Image : n. the optical appearance of something produced in a mirror or through a lens etc. / Ambrose/Harris.

By: Contributor(s): Material type: TextTextSeries: Basics design ; 4Publication details: Lausanne, Switzerland : AVA Publishing SA ; London : Distributed by Thames & Hudson ; New York : Distributed by Watson-Guptill Publications, 2005.Description: 175 p. : ill. (chiefly in col.) ; 23 cmISBN:
  • 2940373302
  • 9782940373307
Subject(s): DDC classification:
  • 741.6 BAS
Contents:
The basics. -- Techniques. -- What images mean. -- Using images. -- Images in practice. -- Mark making. -- Glossary.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 741.6 BAS (Browse shelf(Opens below)) 1 Available 39002100411009

Enhanced descriptions from Syndetics:

Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.

The basics. -- Techniques. -- What images mean. -- Using images. -- Images in practice. -- Mark making. -- Glossary.

Table of contents provided by Syndetics

  • Introduction (p. 6)
  • How to get the most out of this book (p. 8)
  • The Basics (p. 10)
  • Resolution (p. 12)
  • CMYK and RGB (p. 14)
  • Bitmaps and vectors (p. 16)
  • Working with bitmaps (p. 18)
  • Four-colour separation (p. 20)
  • Special colours (p. 22)
  • Duotones, tritones and quadtones (p. 24)
  • Controlling tonal images (p. 26)
  • Image controls (p. 28)
  • Channels (p. 30)
  • Techniques (p. 32)
  • Silk screening (p. 34)
  • Illustration (p. 36)
  • Photography (p. 46)
  • Filters (p. 52)
  • Reveals (p. 56)
  • Colouring images (p. 62)
  • What Images Mean (p. 66)
  • Semiotics and common terms (p. 68)
  • Cognitive and denotive meaning (p. 70)
  • Typogram (p. 72)
  • Synecdoche, metaphor and metonym (p. 74)
  • Simile (p. 78)
  • Analogy (p. 80)
  • Paradigm (p. 82)
  • Using Images (p. 84)
  • Continuity (p. 86)
  • Juxtaposition (p. 88)
  • Vista (p. 92)
  • Pattern (p. 94)
  • Images in Practice (p. 98)
  • Reportage (p. 100)
  • Sequence (p. 104)
  • Manipulation (p. 110)
  • Photomontage (p. 116)
  • Collage (p. 120)
  • Montage (p. 122)
  • Cropping (p. 124)
  • Trompe l'oeil (p. 126)
  • Pointillism (p. 128)
  • Mark Making (p. 134)
  • Silhouette (p. 136)
  • Icons (p. 142)
  • Symbols (p. 144)
  • Pictograms (p. 146)
  • Photograms (p. 148)
  • Halftones (p. 152)
  • Colour halftones (p. 154)
  • Overprinting (p. 156)
  • Overprinting colours (p. 158)
  • Glossary (p. 160)
  • Conclusion (p. 172)
  • Acknowledgements (p. 174)
  • Contacts (p. 176)

Author notes provided by Syndetics

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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