Gay and lesbian tourism : the essential guide for marketing / Jeff Guaracino.

By:

Guaracino, Jeff

Material type: Text

TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007.Edition: 1st edDescription: xix, 183 p. : ill. ; 24 cmISBN:

0750682329 (pbk)
9780750682329 (pbk)

Subject(s):

DDC classification:

338.4791 GUA

Online resources:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	338.4791 GUA (Browse shelf(Opens below))	1	Available		39002100338756

Enhanced descriptions from Syndetics:

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

Includes index.

Includes bibliographical references and index.

Table of contents provided by Syndetics

Foreword (p. xi)
Acknowledgements (p. xiii)
Introduction (p. xvii)
Chapter 1 The rise in gay and lesbian tourism, nothing short of historic (p. 1)
Chapter 2 Terminology: getting it straight (p. 9)
Chapter 3 The economic power of gay tourism: it is about good business not a political or social statement (p. 29)
Chapter 4 Building stakeholder support: don't go it alone (p. 53)
Chapter 5 Best practices in gay and lesbian tourism marketing (p. 67)
Chapter 6 How do you know if you are gay-friendly? (p. 107)
Chapter 7 International, group, meeting and convention and corporate (p. 127)
Chapter 8 Gay sports: an international marketing tool (p. 139)
Chapter 9 The future (p. 153)
Appendix A The commercial closet (p. 165)
Appendix B A list of GLBT organizations, meetings, conventions, sporting, religious and human rights groups (p. 175)
Index (p. 177)