Electronic commerce : strategies and models for business-to-business trading / Paul Timmers.

By:

Timmers, Paul

Material type: Text

TextSeries: John Wiley series in information systemsPublication details: Chichester, West Sussex, England ; New York : Wiley, 1999 (2000 printing)Description: xx, 268 p. : ill. ; 24 cmISBN:

0471720291 (hardback : alk. paper)
9780471720294 (hardback : alk. paper)
0471498408
9780471498407

Subject(s):

DDC classification:

658.872 TIM

Online resources:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.872 TIM (Browse shelf(Opens below))	1	Available		39002100382267

Enhanced descriptions from Syndetics:

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Includes bibliographical references (p. [247]-252) and index.

Table of contents provided by Syndetics

Key Features of Internet Electronic Commerce
Business Models for Electronic Commerce
Business-to-Business Electronic Commerce Cases
Markets and Competition
Marketing Strategies and Programmes
Roadmap for Business-to-Business Electronic Commerce
Bibliography
Endnotes
Subject Index

Author notes provided by Syndetics

Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.