Understanding strategic management / Claire Capon.
Material type: TextPublication details: New York : Pearson Education Limited, 2008.Description: xxiv, 419 p. : ill. ; 25 cmISBN:- 9780273694984
- 0273694987
- 658.4 CAP
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.4 CAP (Browse shelf(Opens below)) | Available | 39002100681064 |
Enhanced descriptions from Syndetics:
A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format.
The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Chapter 1 What is strategy?
- Chapter 2 Environmental analysis
- Chapter 3 Managing resources competitively
- Chapter 4 Analysing financial resources
- Chapter 5 Stakeholders, culture and change
- Chapter 6 Management & leadership in organisations
- Chapter 7 Developing competitive & marketing strategy
- Chapter 8 Growth for success
- Chapter 9 Developing international strategy
- Chapter 10 Structure, culture and groups in organisations
- Chapter 11 Strategic control
- Chapter 12 Managing failure and turnaround
Author notes provided by Syndetics
Claire Capon is Senior Lecturer at the Business School, Staffordshire University. She is author of one other book published by Pearson Education: Understanding Organisational Context (2004).