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Marketing : defined, explained, applied / Michael Levens.

By: Material type: TextTextAnalytics: Show analyticsPublication details: Boston : Pearson, 2010.Description: xiii, 290 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 0137013299
  • 9780137013296
Subject(s): DDC classification:
  • 658.8 LEV
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658.8 LEV (Browse shelf(Opens below)) 1 Available 39002100388009
Standard Loan Moylish Library Main Collection 658.8 LEV (Browse shelf(Opens below)) 2 Available 39002100393512
Standard Loan Moylish Library Main Collection 658.8 LEV (Browse shelf(Opens below)) 3 Available 39002100475178

Enhanced descriptions from Syndetics:

Undergraduate Principles of Marketing textbook

A unique marketing text based on student feedback.

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Section I Explaining
  • Chapter 1 The Meaning of Marketing
  • Chapter 2 The Market in Marketing
  • Chapter 3 Marketing in an Organization
  • Chapter 4 A Broader Perspective on Marketing
  • Section II Creating
  • Chapter 5 Value for Customers
  • Chapter 6 A Perspective on Behavior
  • Chapter 7 Consumer Insights
  • Chapter 8 The Brand
  • Section III Strategizing
  • Chapter 9 The Segment, Target and Position
  • Chapter 10 The Marketing Plan
  • Section IV Managing
  • Chapter 11 Product and Service Strategies
  • Chapter 12 Pricing Strategies
  • Chapter 13 Supply Chain and Distribution Strategies
  • Chapter 14 Consumer Influence Strategies
  • Chapter 15 Personal Selling Strategies
  • Section V Integrating
  • Chapter 16 The Media Mix
  • Chapter 17 The Marketing Mix

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