gogogo
Syndetics cover image
Image from Syndetics

Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

By: Contributor(s): Material type: TextTextPublication details: New York : AMACOM, c2007.Description: xvii, 236 p. : ill. ; 24 cmISBN:
  • 0814473865
  • 9780814473863
Other title:
  • Cool hunting
Subject(s): DDC classification:
  • 658.472 GLO
Online resources:
Contents:
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 658.472 GLO (Browse shelf(Opens below)) 1 Available 39002100413104

Enhanced descriptions from Syndetics:

What do the iPod, MySpace, and YouTube all have in common? They're fresh, they're sexy, and most importantly - they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to: * tap into the Tao of Cool" and identify the trends that are truly cutting-edge * cultivate the skills and techniques of highly effective coolhunters * pinpoint developing trends on the Internet by using "smartbadges Aninvaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken. "

Includes bibliographical references (p. [223]-230) and index.

Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.

Table of contents provided by Syndetics

  • Foreword by danah boyd (p. ix)
  • Acknowledgments (p. xv)
  • Introduction (p. 1)
  • 1 Why "Cool" Matters (p. 5)
  • What Is "Cool"? (p. 7)
  • Coolhunting Offers Tremendous Benefits in Business (p. 9)
  • The Diffusion of Innovation (p. 12)
  • Predicting How Coolhunting Might Be Applied (p. 17)
  • 2 Swarm Creativity Creates Cool Trends (p. 23)
  • Self-Organization in the Beehive (p. 24)
  • It's Cool to Give Power Away (p. 27)
  • It's Cool to Share Knowledge (p. 33)
  • It's Cool to Self-Organize (p. 35)
  • Applying Swarm Creativity to Coolhunting (p. 38)
  • 3 Swarms Can Better Predict the Future (p. 45)
  • Prediction Markets (p. 46)
  • Birds of a Feather Flock Together: Predicting Success
  • Based on Peer Networks (p. 54)
  • You Can Predict Your Future Network (p. 59)
  • 4 About Trendsetters (p. 63)
  • Benjamin Franklin as Role Model (p. 66)
  • The Anti-Ben? (p. 69)
  • Don't Be a Star, Be a Galaxy (p. 71)
  • Galaxies Are High Performers (p. 79)
  • 5 Coolhunters Look for Coolfarmers (p. 83)
  • Coolhunting for Trendsetters (p. 84)
  • From Idea to Trend (p. 87)
  • Coolfarming "Enhanced Gravity" (p. 89)
  • The Four Principles of Coolfarming (p. 92)
  • A Coolfarming Example from Beyond the Business World (p. 100)
  • Coolfarming That Truly Changed the World: Netscape (p. 104)
  • Coolfarming Gone Wrong: Boo.com (p. 110)
  • 6 When Swarms Go Mad (p. 113)
  • Collective Madness (p. 114)
  • Lack of Open Communication Can Be Fatal: NASA (p. 121)
  • Egomania at Enron (p. 124)
  • What a COIN and a Religious Cult Have in Common: "The Family" (p. 126)
  • 7 Do-It-Yourself Coolhunting With Technology (p. 133)
  • Do-It-Yourself Coolhunting in the Blogosphere (p. 134)
  • Tracking Physical Interactions in Social Networks (p. 139)
  • Finding Learning Trends and Making Education Cooler (p. 144)
  • Some Lessons for Virtual Collaboration (p. 146)
  • 8 Coolhunting by Automated Social
  • Network Analysis (p. 151)
  • Discovering Trends by Mining Communication Archives (p. 151)
  • 1 Identifying Trendsetters in a Social Network: Wikinews (p. 156)
  • 2 Coolhunting New Product Trends in an Online Forum: eCoustics (p. 163)
  • 3 Coolhunting Trendsetters Among Product Users: Mobile Phones in a High School Class (p. 167)
  • 4 Discovering Suspicious Patterns of Innovation: Enron (p. 177)
  • 5 Coolfarming a Computer Gaming Community (p. 186)
  • 9 Five Steps To Becoming A Coolfarmer (p. 191)
  • Step 1 Learn About Swarm Creativity, COINS, and Social Networks (p. 194)
  • Step 2 Form a COIN (p. 194)
  • Step 3 Coolhunt in an Online Community (p. 197)
  • Step 4 Measure Communication in Your Own COIN (p. 199)
  • Step 5 Become a Coolfarmer (p. 202)
  • 10 The Coming World of Swarm Creativity (p. 205)
  • Morphing into Swarm Creativity (p. 206)
  • Stakeholders or Shareholders? (p. 212)
  • Immerse Yourself in the Swarm (p. 215)
  • Listen to the Swarm (p. 216)
  • Trust the Swarm (p. 218)
  • Share with the Swarm (p. 220)
  • Notes (p. 223)
  • Index (p. 231)

Author notes provided by Syndetics

Peter Gloor (Cambridge, MA) has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, where he teaches, leads research, and writes.

Scott Cooper (Newton, MA), a Research Affiliate at the MIT Sloan Schoolof Management, works with technologists and social scientists on a wide variety of projects. He has written extensively on innovation, business economics, architecture, and new media.

Powered by Koha