The fundamentals of branding / Melissa Davis.

By:

Davis, Melissa

Material type: Text

TextSeries: AVA academiaPublication details: Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, c2009.Description: 184 p. : ill. (chiefly col.) ; 23 cmISBN:

2940373981 (pbk.)
9782940373987 (pbk.)

Subject(s):

Branding (Marketing)

DDC classification:

658.827 AVA

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	658.827 AVA (Browse shelf(Opens below))	1	Available		39002100415356

Enhanced descriptions from Syndetics:

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

Includes bibliographical references.

Author notes provided by Syndetics

Melissa Davis has over 15 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, TNT, Microsoft and Nike, consulting on communication strategies and brand campaigns. In 2005, she established Truebranding, a London-based agency that advises companies on the integration of social and environmental issues within their brand strategy.