Innovation management and new product development / Paul Trott.

By:

Trott, Paul

Material type: Text

TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008.Edition: 4th edDescription: xxvii, 581 p. : ill. ; 25 cmISBN:

9780273713159 (alk. paper)
0273713159 (alk. paper)

Subject(s):

DDC classification:

658.5 TRO

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.5 TRO (Browse shelf(Opens below))	1	Available		39002100393496

Enhanced descriptions from Syndetics:

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Includes bibliographical references and index.

Table of contents provided by Syndetics

Part One Innovation management
Chapter One Innovation Management: An Introduction (Rewritten & New Case Study)
Chapter Two Economics and Market Adoption
Chapter Three Managing Innovation Within Firms (Rewritten)
Chapter Four Innovation and Operations Management (R Noble)
Chapter Five Managing Intellectual property
Part Two Managing technology and knowledge
Chapter Six Managing Organisational Knowledge (New Case Study)
Chapter Seven Strategic Alliances And Networks
Chapter Eight Management of Research & Development
Chapter Nine Managing R&D projects (New case study)
Chapter Ten Open Innovation and Technology Transfer
Part Three New Product Development
Chapter Eleven Product & Brand Strategy
Chapter Twelve New Product Development (New Case Study)
Chapter Thirteen Packaging and Product Development
Chapter Fourteen New Service Innovation
Chapter Fifteen Market Research and its Influence on New Product Development
Chapter Sixteen Managing the New Product Development Process