Electronic commerce : a managerial perspective by Efraim Turban ... [et al.].
Material type:
TextPublication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, c2010.Edition: Global edDescription: 779 p. : ill. ; 28 cmISBN: - 0137034652 (pbk.)
- 9780137034659 (pbk.)
- 658.872 TUR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 39002100393447 |
Enhanced descriptions from Syndetics:
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
Includes bibliographical references and index.
Author notes provided by Syndetics
Senior Lecturer, University of Stirling.050