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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
TextPublication details: Boston ; London : Pearson Education, 2011.Edition: 7th edDescription: 648 p. ; 28 cmISBN: - 0136118747
- 9780136118749
- 658.8 LOV
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 LOV (Browse shelf(Opens below)) | 2 | Available | 39002100394908 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 LOV (Browse shelf(Opens below)) | 3 | Available | 39002100396739 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 LOV (Browse shelf(Opens below)) | 4 | Available | 39002100507632 |
Enhanced descriptions from Syndetics:
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Table of contents provided by Syndetics
- Part III Managing the Customer Interface