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Menswear : business to style / Michael P. Londrigan.

By: Material type: TextTextPublication details: New York : Fairchild ; Oxford : Berg [distributor], 2008.Description: 443 p. : ill. ; 24 cmISBN:
  • 1563675595
  • 9781563675591 (pbk.)
Subject(s): DDC classification:
  • 391.1 LON
Contents:
Menswear--the past -- Customer demographics -- Design -- Manufacturing -- Retailing -- Menswear and the media -- Tailored clothing -- Furnishings -- Formal wear -- Sportswear -- Trends in the menswear market -- Supporting cast.
Summary: Menswear: Business to Style explores the historical beginnings of menswear to set the stage for today\'s diverse and exciting industry and prepares students to assume a role in the business as it continues to evolve. Drawing on his experiences in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint.--BOOK JACKET.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 391.1 LON (Browse shelf(Opens below)) 1 Available 39002100398735

Enhanced descriptions from Syndetics:

Menswear: Business to Style explores the historical beginnings of menswear, setting the stage for today's diverse and exciting industry and preparing students to assume a role in the business as it continues to evolve. Drawing on his experiences in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques merchandisers employ to attract their target customers, giving the reader an appreciation of menswear from both a fashion and economic standpoint.

Menswear--the past -- Customer demographics -- Design -- Manufacturing -- Retailing -- Menswear and the media -- Tailored clothing -- Furnishings -- Formal wear -- Sportswear -- Trends in the menswear market -- Supporting cast.

Menswear: Business to Style explores the historical beginnings of menswear to set the stage for today\'s diverse and exciting industry and prepares students to assume a role in the business as it continues to evolve. Drawing on his experiences in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint.--BOOK JACKET.

Table of contents provided by Syndetics

  • Menswear: The Past
  • Customer Demographics
  • Design
  • Manufacturing
  • Retailing
  • Menswear and the Media
  • Tailored Clothing
  • Furnishings
  • Formal Wear
  • Sportswear
  • Trends in the Men's Market
  • Supporting Cast

Author notes provided by Syndetics

Michael P. Londrigan is Chair
of the Fashion Merchandising Department at LIM College.

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