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Strategic management for hospitality and tourism / Fevzi Okumus, Levent Altinay, Prakash Chathoth.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010.Edition: 1st edDescription: xiv, 333 p. : ill., maps ; 25 cmISBN:
  • 075066522X (pbk.)
  • 9780750665223 (pbk.)
Subject(s): DDC classification:
  • 338.4791 OKU
Review: Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike other textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive or descriptive approach. It looks instead at the latest in strategic thinking and theories and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.--BOOK JACKET.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 338.4791 OKU (Browse shelf(Opens below)) 2 Available 39002100399790
Standard Loan Moylish Library Main Collection 338.4791 OKU (Browse shelf(Opens below)) 3 Available 39002100399808

Enhanced descriptions from Syndetics:

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.

This title also provides online support material for tutors and students, in the form ofnbsp; PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Includes bibliographical references and index.

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike other textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive or descriptive approach. It looks instead at the latest in strategic thinking and theories and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.--BOOK JACKET.

Table of contents provided by Syndetics

  • Introduction
  • To Strategy- Introduction to strategic management
  • Strategic management in hospitality and tourism: Strategy Context - The hospitality and tourism industry context
  • The organizational context
  • Strategy Content - Business level strategies
  • Corporate level strategies
  • Network level strategies
  • Strategy Process - Strategic planning or strategic thinking
  • Strategy formation
  • Strategy implementation and change
  • Synthesis - Relating content, process and context

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